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Agency Builder Insights


When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.


March 21, 2019 | Brand
By Mark Williams

5 Takeaways From the Fyre Festival
Have you heard about the Fyre Festival? This disastrous attempt at a music festival happened in 2017, but it’s back in the news again, and it provides us with some learning opportunities. Here are five key things we can glean from Fyre Festival. 

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Two people standing over a table, looking at papers and notes

December 4, 2018 | Brand
By Scott Wright

Make Your Marketing A Great Investment
If you aren’t already dedicating time, money, and effort into your marketing, the best time to start is right now. And if you’ve already started, maybe now is the time to reevaluate, and see if there’s a little bit more you can devote. Start yours today by understanding the many benefits of investing in marketing.

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Group of professional-looking people standing together and smiling

November 29, 2018 | Brand
By Mark Williams

9 Characteristics of a Good Business Partnership
Evaluating a new business partnership can be a challenge. Is it going to work out? Will it be a good fit long-term? It’s hard to know. To help you move forward with confidence and be sure that you’re making a good decision, here are nine characteristics to look for in a new business partner.  

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Your heart is racing. Your palms are sweaty. Your mind is frantic. They call your name and you walk up to the front of the room. It’s time.   You set your notes down on the stand, clear your throat nervously, and start your presentation.   I used to be this way when it came to speaking. I would get nervous every time I had to stand up in front of people and talk.   And this is a common fear. According to the National Institute of Mental Health, 73 percent of the population is affected by public speaking anx

November 15, 2018 | Brand
By Mark Williams

Today's the Day: Master Public Speaking
According to the National Institute of Mental Health, 73 percent of the population is affected by public speaking anxiety, or glossophobia, and it’s even feared more than death. To help you overcome your nerves, here are some simple things you can do right now to feel better about your next speaking gig. 

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group of people networking and talking

October 30, 2018 | Brand
By Roger Davenport

The Power of Old-Fashioned Community Building 
These days, building a community is usually done online through Facebook groups and message threads. But the tips and techniques that build online communities work in the real world, too. Here’s how to translate those concepts and apply them in real life, the offline, old-fashioned way.

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