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Agency Builder Insights

 

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

 

September 18, 2018 | Sales
By Mark Williams

Busting the Myth: Millennials Won’t Buy Life Insurance
You’ve heard it before: Millennials aren’t buying life insurance. But that's not entirely true. In reality, they're just misunderstood. If you address these four concerns, you can earn credibility with potential millennial clients.

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Agent Updating Their LinkedIn Profile

September 4, 2018 | Digital
By Scott Wright

Five Ways to Improve Your LinkedIn Profile Today
Is your LinkedIn doing all it can for you and your business? Social media—especially a business-focused network like LinkedIn—can be a powerful tool for driving interest and even leads, but only if you use it correctly. Follow these five tips to turn your LinkedIn profile into a sales tool.

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Financial professionals can drive leads with social media

August 28, 2018 | Leads
By Josh Gettler

Using Social Media to Drive Leads
You might not be using one of your most important sales and lead generation tools: your social media presence. Social media networks can be a powerful way to position yourself as a credible resource, drive qualified leads to your website, and convert new customers.

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Financial professionals should master the art of the phone call

August 22, 2018 | Sales
By Ryan Witte

Four Ways to Master the Art of the Sales Call
The dreaded sales cold call: it’s a necessity of our business, but it doesn’t have to be a hassle. Preparation is key to cold calling with confidence, and, if you follow these four tips, your sales calls can turn into powerful tools to help you land new business and close deals.

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