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Agency Builder Insights

 

When you’ve been in the industry since 1983, you learn a few things about marketing, sales, and building businesses. That’s why we created Agency Builder Insights: your one-stop source for the latest on issues from keeping compliant and generating leads to building a more efficient business.

 

March 21, 2019 | Brand
By Mark Williams

5 Takeaways From the Fyre Festival
Have you heard about the Fyre Festival? This disastrous attempt at a music festival happened in 2017, but it’s back in the news again, and it provides us with some learning opportunities. Here are five key things we can glean from Fyre Festival. 

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Professional man and woman talking

March 12, 2019 | Brand
By Scott Wright

6 Reasons Why Stories get Shared
Most viral stories invoke our emotions. They make us feel something. So, as you craft your marketing and try to attract more prospects and clients, create messages that make your target audience feel. But, there’s more to it than that…

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Man smiling and holding his phone

January 17, 2019 | Brand
By Mark Williams

6 Ways to Become a Thought Leader
Becoming a thought leader can be a key way to build your platform and credibility. But that’s easier said than done. It takes a concerted effort (and a lot of hard work) to build a reputation as someone who’s thoughtful, knowledgeable, and competent. To help you accomplish that, here are six ways to get started.

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Two women and a man discussing work around a computer

January 10, 2019 | Brand
By Mark Williams

Learn to Fail Forward
Here’s a hard truth: at some point, you’re going to fail. I am, too. We all are. And that’s actually a really great thing, because it’s an inevitable result of trying something new and growing as a professional. Instead of wallowing in your mistakes, learn from them and move forward. Here’s how to do just that. 

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Three women gathered around a table, looking at papers

December 18, 2018 | Brand
By Scott Wright

What do you Stand For?
What do you stand for and support? This can be a hard question, but it’s important to have an answer. Supporting a cause offers a win-win scenario for your business: you’re giving back to your community, and you’re building your brand’s credibility.  

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